Cygnia Logistics invests to strengthen customer experience

Cygnia Logistics is planning for growth after finding the right formula for helping retailers scale up, enter new markets and adapt to managing both online and high street sales.
Chief executive of Cygnia Logistics, Glenn Lindfield explains: “The launch of the Cygnia brand, at the start of the year, marked a step change in the solutions offered by our legacy brand Dalepak.

“With a new and highly experienced leadership team in place, we have set our sights firmly on helping ambitious businesses respond to a dynamic and rapidly changing retail landscape that is rich with opportunity and challenges.

“We recognise the importance an innovative and experienced logistics partner has in building positive customer experiences. They drive brand loyalty – especially when it comes to lifestyle products in areas such as health, wellbeing and beauty, gifting, sports and electronic equipment.

“Our customers come from a wide variety of markets ranging from health and beauty and FMCG through to high-tech and automotive, but they all face common challenges: How can the supply chain help me grow my business? How can it improve consumers’ experience? How can it be secure and resilient in such a fast-moving environment?

“Consumer expectations are growing exponentially. This has significantly disrupted many markets, particularly multi-channel retail. We have a crucial role to play in helping our customers navigate the changes that come with digitalisation and ensuring they continue to thrive.”

Cygnia’s ability to manage both micro and major peaks in demand, has resulted in successful partnerships with brands which need to respond to increases in sales, driven by online reviews, social media influencers, planned promotional campaigns and seasonal milestones.

The Northamptonshire-based company has already invested more than £500,000 in its picking and fulfilment capabilities to ensure finishing touches and personalisation are consistent with brand expectations and is looking to expand its facilities further in the New Year.

Glenn Lindfield – CEO