Consumer brands are dealing with huge disruption. COVID-19, and the restrictions in place to contain it, has accelerated the pace of change in how consumers shop and how products reach the market safely.
Digital technology has been a lifeline for both consumers and businesses, enabling us all to adapt the way we purchase products, communicate and research companies and products. This has resulted in the transformation of traditional business models. Here are our top five tips for businesses to adapt and thrive in today’s retail landscape:
1 – Customer first
In 2020 businesses followed their customers, innovating to meet their needs, both on and offline. Logistics has a vital role to play in delivering a positive and consistent customer experience amid all the upheaval. Success means brand loyalty and increased sales.
Ask yourself: “Does my logistics provider improve my customer’s experience?”
2 – Make it easy
Convenience and certainty are huge factors for customers, especially those new to shopping online. Getting it right can boost sales, while getting it wrong can lead to basket abandonment. Enable customers to choose the option most convenient for them at the time of order.
Ask yourself: “Can my logistics partner give customers more choice?”
3 – Use insight
Working in unison with your logistics partner will give you the data you need to keep refining your business and maintain competitive edge. Together you can create great services, which are exclusive to your business and act as a point of differentiation.
Ask yourself: “What can I learn from my logistics provider?”
4 – Look for commitment with impact
Your logistics partner should be agile, flexible, creative and willing to invest in your scaling plans. This could be by developing new ways of doing things, facilities and services that will help you to overcome challenges and lead to competitive advantage.
Ask yourself: “How is my logistics provider going to drive business growth?”
5 – Collaborate
Collaborating with others is the key to unlocking ideas and opportunities and making them happen. From improving customer journeys and being more efficient and sustainable, to launching new products into new markets, using the expertise of your supplier base will help you make key decisions with confidence.
Ask yourself: “What expertise can my logistics provider bring to my growth strategy?”
In 2021, we will continue to help our customers to scale and grow, and we’ve invested in a new state-of-the-art warehouse to make that happen.
To find out more about our services and how logistics can be used to scale your business get in touch.