Making ecommerce part of ‘destination retail’

With the decline in high street footfall, the emphasis is increasingly on the retail experience.

Delighting customers is often described as using data insights to understand their needs and wants.  E-commerce retail is all about nurturing customer loyalty through insight and more tailored communications.

When it comes to e-commerce, the opportunity to delight customers is often overlooked.  Yet by working with your fulfilment partner, you can create brand experiences at the delivery stage which foster advocacy and repeat business.

At Cygnia, we work with clients to add value through our fulfilment capabilities so that when they unbox their gift, they can see the care and attention to detail that went into preparing and packaging the item. We also create finishing touches that make the gift appeal to all the senses.

Our track record with consumer gifting brands – such as Whittards of Chelsea teas, Molton Brown beauty products, Moonpig personalised gifts or Revolution Beauty vlogger packs – require a high-end, packaging finish which adds to the customer experience.

Translating your business – from the high street to online – calls for clever ways to reflect your brand’s tone of voice and idiosyncrasies which the customer would experience in-store. From lead times to the unboxing experience and returns policy, getting it right makes or breaks your business so partnering, with a specialist logistics provider, makes a significant difference – reflected by your return on investment.

Our expertise in fulfilment means that we deliver high quality at speed without compromising on the details which help build brand loyalty.

For more information or advice on how Cygnia can help you grow your online brand visit get in touch